5 Ways to Promote an Upcoming Event 


Got an upcoming event you need to promote? Getting people interested in your event isn’t always easy. However, there are some great tips you can follow if you want to boost your promotion efforts.

Here, we’ll look at 5 ways to promote an upcoming event for best results.

1. Design eye catching posters

While it’s common for businesses to focus solely on online promotion, don’t forget the benefits of local promotion too. Designing eye catching posters is a great way to generate attention in your local area. 

You can either place the posters on billboards or send them out through the post. Whichever way you choose to distribute them, if they feature an eye-catching design, they can really help to draw in a larger crowd.

2.  Run competitions and giveaways

Another very effective way to promote an upcoming event is to host competitions and giveaways. Nothing gains more attention than giving your customers something for free. 

You could host a giveaway for everyone planning on attending your event. Or, host a competition which requires your followers on social media to share and like your posts.

3. Utilise social media

Social media is one of the best places to promote an upcoming event. It’s where the majority of your customer base can be found. It is also the only place you can reach potentially millions of viewers. 

There are numerous ways you can use social media to promote your event. As well as simply talking about it on your page, you can use relevant hashtags to make your content easier for potential event guests to find. Each time you talk about your event, don’t forget to use a special hashtag to highlight it.  


You can also set up a dedicated event page, as well as take advantage of paid ads.

4. Focus on SEO

When you’re trying to spread the word about your event, paying attention to SEO can help. You’ll want to optimise your event ads for example to ensure they show up to relevant audiences. This is especially true if you plan on using Google ads, for example.

5. Make it easy to purchase a ticket

You can spend as much time as you can promoting your event, but if it isn’t easy to buy tickets, you’re simply going to be wasting your time. So, check your ticket buying process. Is it working correctly and is it easy to understand? Go through it as a potential customer and see if you can make any improvements. 

These are just some of the best ways to promote your event. Remember, the more effort you put into promotion, the more attendees you’ll gain. The internet has made it easier to reach a wider audience. However, it still takes work to properly promote an upcoming event.