Is it easier in this day and age to market yourself or your brand? Most people would say yes, but there is a catch. You can only expect to reap the rewards by mastering the digital world and establishing an effective online presence. Yes, producing a professional quality album with the right tools at your home is easy, but you might be singing into the void if you don’t have the money to market it well.
Considering how social media strategies can make or break an artist, we have decided to lend a helping hand and highlight some of the key marketing platforms you can use, along with a few tips and tricks to take your content to the next level.
Make a website
Creating a professional website is crucial for any band or artist looking to establish an online presence. Your website will serve as the central hub for all your content. Fans and potential collaborators can visit the website to find information about you, view your musical catalog, listen to your music, and purchase merchandise or tickets.
A visually appealing website attracts more visitors and gives insight into what sort of artist you are. If you want to start with something other than a website, you can make an account on Koji and link it with your social media accounts.
Koji is an intelligent choice for influencers because it allows them to sell your music and merchandise and connect with fans. If you make a website, create a mobile-friendly version because most users prefer to access their media on their smartphones.
Create a YouTube channel
Youtube has around 2.2 billion users. Imagine the potential this platform has to promote your music. Youtube has launched many impressive music artists; just ask Alessia Cara, Shawn Mendes or Pentatonix, and the OG Justin Bieber. These artists all started on YouTube and went on to amass a massive fanbase and perform in sold-out arenas.
Youtube also ensures copyrighted music gets more royalties for composers and singers, so if you have originality, then you can make a handsome amount. You can also create weekly playlists for like-minded fans and collaborate with other youtube artists to increase your reach.
Market on TikTok
TikTok has about 500 million users. With TikTok, most creators are also the audience. This creates a unique opportunity for you to regularly engage with other content creators. Lil Nas X and Doja Cat blew up on TikTok and have firmly established themselves in the music industry. By following other content creators, using relevant hashtags, and uploading visuals and memes, you are bound to reach a bigger audience.
You can also use Amuse to upload your music on TikTok. That way, it will be added to the music library and available to all creators. Another way to promote yourself is to use a hook or chorus from your song in a video to gauge audience response and get traction.
Promote on Instagram
Making a website is not enough. You must also have a social media presence to direct traffic towards your website. Instagram is a great tool that can provide artists and bands with a direct communication channel with their audience.
Instagram offers reels and stories which can get a high number of views. You can live stream your concerts or deliver backstage sneak peeks. Uploading Instagram stories regularly is vital to engaging your audience. With Instagram story templates from PosterMyWall, you can make your templates or choose from hundreds of available ones to add uniqueness to your stories.
Collaborating with other musicians and influencers who have a large following on Instagram or paying them to feature your music on their stories is another great way to increase your reach. Plan your content and interact with your fans to ensure more engagement.
Build an email list
Email marketing is still considered one of the most effective ways to market yourself or your brand. Asking your fans to sign up for your newsletter through other social media platforms is a great way to ensure you can communicate any news directly and promptly. Using band email templates, like those available on PosterMyWall, you can create unique and exciting designs to attract your fans and ensure they pay attention to your message.
Remember to keep your audience engaged with new and unique content and ensure they have a reason to stay. Creating a community around your music will help you build a more dedicated fanbase that will stick with you on your musical journey for a long time.