Watch Talk: 7 Things You Should Know About TAG Heuer Watches

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Developed in 1860 and known for its auto-racing roots, remarkable innovations in the chronograph industry, and innovative evolution in the manufacturing enterprise, TAG Heuer (TAG is a shortened term for the Techniques d’Avant Garde) is a Swiss luxury watch brand well-known for its elegance and performance. It was founded in 1860 by Edouard Heuer in St-Imier, Switzerland, as the Uhrenmanufaktur Heuer AG. TAG Group acquired a majority interest in 1985 in which TAG Heuer was founded. In 1999, the French conglomerate LVMH purchased almost 100% of the Swiss brand.

TAG Heuer is an unmatched expert in the world of timing sporting events with its incomparable competence in accuracy, timekeeping, and customizable innovative technologies. The 1920 Antwerp, 1924 Paris, and 1928 Amsterdam Olympics were some of the events where TAG Heuer watches are used. Here are some of the facts about TAG Heuer watch enthusiasts need to know.

1. Multi-Awarded Brand

TAG Heuer Watches was awarded the iF product design award for their Monaco Concept Chronograph Calibre 360 LS in 2007. The outstanding contribution was presented in Hanover, Germany, by the International Forum Design Hannover GmbH. The watch was awarded in the Leisure/Lifestyle category. It was selected from over 2,200 watches from 35 countries presented by watchmakers. For the second time in two years, TAG Heuer was awarded the iF product design award.

In the same Leisure/Lifestyle category in 2006, another TAG Heuer watch called “Professional Golf Watch” managed to win. American professional golfer, Tiger Woods, together with the brand, developed the design of the Professional Golf Watch.

In 2010, the Carrera 1887 received at the Grand Prix d’Horlogerie de Genève, the “small hand” award for retailing watches of less than CHF 5,000.

2. Idealistic Chronograph

In the months of heavy engineering, motion designers trumped marketing issues to develop computers with reduced noise, to make them more accurate and easy to operate. The oscillating pinion was developed and patented by Edouard Heuer in 1887, making the chronograph simpler. This project is still used by major manufacturers of the movement today.

The pairs of pinions, stopwatch, chronograph mechanism, and the regular gear trains influence it. The pinion has replaced a more complicated structure, which simplifies manufacturing, installation, adjustment, and servicing while maintaining excellent time and reliability. This advancement has made it possible to produce a lower cost of more mechanical chronographs that sounds like a win.

3. Speedy to Speedier

In 1916, Charles-Auguste Heuer launched the original Mikrograph, another significant technical accomplishment for the brand, and was the first mechanical timepiece to quantify 1/100th of a second. To do this, the movement rate was 360,000 vph – 10 times higher than the chronograph of 36,000 vph, which is usually thought is ‘fast’. In 1920, the original Mikrograph, which served as the official stopwatch for the Olympics, revolutionized the timekeeping of sports.

4. The Carrera

The most iconic models of TAG Heuer are correlated with motorsports and Carrera is the most famous. Soon after taking control of the company from his uncle, Jack Heuer suggested the model’s name. The name is derived from a hazardous race running on the public road from 1950 to 1954, the Carrera Panamericana.

Jack Heuer watch car driver’s watch to be established. The drivers should withstand vibrations experienced during a race which can be helped with a perfectly legible and difficult enough watch created from their company. The immense popularity is the result 

5. TAG Heuer Sponsorship

TAG Heuer established a watch for the McLaren F1 team and was the authorized timekeeper for the three 1920s Olympic Summer Games, the World Formula One Championships, and the World Ski Championships.

In the 1970s and from the 1980s until 2015, Heuer was the official Ferrari F1 team’s timepiece. La Liga, Serie A, J1 League, Major League Soccer, Bundesliga, and Ligue 1 was sponsored by TAG Heuer.

6. Heuer Family: Four Great Generations

The day before his 81st birthday on the 18th November 2013, Jack Heuer, great-grand-grandson of the original brand founder Edouard Heuer, withdrew from TAG Heuer and managed to appoint Jean-Claude Biver as the head of the TAG Heuer team. Jack Heuer has developed several of the world’s most important visions and watches worldwide. He is an emblem of the industry with unstoppable optimism.

7. Astronaut John Glenn and Heuer 2915A

When American astronaut John Glenn orbited Earth, he was wearing a Heuer 2915A stopwatch chained to his wrist. The deceased politician, aviator, businessman, engineer, and Marine Corps aviator conducted the first American space flight on the Mercury “Friendship 7” mission that orbited the Earth thrice in six hours.

In a Nutshell

Since its inception, TAG Heuer, the proprietor of several patents has been at the forefront of watch production. TAG Heuer is the fourth-largest luxury watch brand, operating in more than 120 countries, as part of Louis Vuitton Moet Hennessy (LVMH), the world’s leading group of prestigious products, since 1999 with a powerful culture of development, compelling links to Sports time and automotive competition, and more recently, an innovative tourbillon watch.

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